Investment Management
CI Direct Investing
A low-cost online investing option for investors who want to manage their own portfolio but still have access to professional advice when it matters. Your Investco advisor can help you decide if it fits your plan and provide a referral that sets up the relationship correctly.
What it offers
Online investing with advice on demand
Managed portfolios
Diversified ETF portfolios managed by CI Direct Investing, typically at a lower cost than traditional mutual fund options.
Self-directed trading
Trade stocks and ETFs yourself if you prefer to make your own investment decisions.
Advisor access
Investco remains your point of contact for planning questions and can refer you into the right account type.
Fits the plan
We review how a CI Direct Investing account fits alongside your other accounts, protection and tax situation before anything is opened.
How the referral works
You start with a conversation with your Investco advisor. If a self-directed or managed-online approach suits your goals, we provide a referral link to CI Direct Investing.
The referral connects your account to Investco so we can see the account in context when we review your overall plan. You apply directly through CI Direct Investing; they open, custody and service the account.
This is a hybrid arrangement: you manage the account, but your Investco advisor still reviews it as part of your broader plan.
Getting started
- Step 1
Review your plan
We confirm whether a direct or managed online account fits your timeline, risk capacity and other holdings.
- Step 2
Receive your referral
Your advisor sends the referral link to CI Direct Investing.
- Step 3
Open the account
You complete CI Direct Investing's online application directly.
- Step 4
Ongoing coordination
The account is included in your regular plan reviews with Investco.
Ask whether CI Direct Investing fits your plan
We will tell you honestly when it makes sense and when another structure is better.
Investco Financial is licensed in British Columbia and Alberta for insurance and related financial services. Information on this page is general in nature and is not individual advice. Coverage, eligibility and tax outcomes depend on your own circumstances and the terms of the contracts issued. CI Direct Investing accounts are opened and serviced by CI Investment Services Inc. and its custodial partners, not by Investco Financial.